SEO (Search Engine Optimization) is an online marketing and technique that helps to increase organic (non-paid) results of a website or blog in search engines result pages (SERPs). Search Engine Optimization (SEO) comprises both the technical and advanced techniques required to enhance your website or blog rankings, traffic and awareness in search engines like Google, Yahoo and Bing etc.
Search engine optimization (SEO) is not used only for enhancing search engine visibility of a website or blog, but it also makes our website better for visitors and increases earning a potential of our site too. It helps us to defeat the online keywords competitors.
The easiest way to increase the organic result of your site depends upon the quality and relevant content on your site.
Does Each Website Need SEO (Search Engine Optimization)?
Search engines like, Google, Yahoo, and Bing etc. are very intelligent. They are crawling and indexing webpages in a database which are available on the web. As every webmaster receive the majority of traffic for their site from search engines. This traffic is very important for our sites. If we have quality contents on our site, and search engines can’t find these content, then we can’t drive traffic to our website or blog without doing proper SEO. So, each site does need a correct SEO (Search Engine Optimization) to index webpages in a database, rank and show these webpages in SERPs (Search Engine Result Pages) by searching the relevant queries.
How Does Search Engine Optimization Work?
Search Engine is online software that crawls webpages on the internet and index these into a database. A search engine magically response to the search queries in a result of related webpages answer to your keywords. The factor working behind these results i.e. showing of related links to webpages in reply to your keywords on SERPs is SEO (Search Engine Optimization). Crawlers and robots of web search engine gather information regarding content and then index it into a database. Search engine picks results from this database related to your search query under an algorithm.
How to do SEO (Search Engine Optimization) for a Site?
Basically, optimization of a site starts before we launched a website or blog. We must focus the following factors before and after launching our website or blog.
- Selection of best niche for your site in which you have interested.
- Choose an attractive domain name for your site.
- You domain URL contains keywords.
- Choose user-friendly layout and navigation etc.
- Must have a unique content.
- Focus on quality backlinks.
- Create social media pages.
What actually gain from Search Engine Optimization?
Your site will not index in search engines (Google, Yahoo, Bing etc.) without doing proper SEO. So your site will lose majority traffic coming from search engines. Therefore, you must do a correct optimization for your site either by self or to hire someone to gain quality, quantity organic traffic for your site.
Why Learn SEO (Search Engine Optimization):
You must apply advanced SEO techniques to build an SEO friendly site. For this, you must learn basic of SEO (Search Engine Optimization). If you are series to learn SEO from basic to advanced. Khyber Academy will help you in this regard. A step by step articles related to SEO (Search Engine Optimization) has been published here for beginners to understand better about SEO techniques. Each article of this course is very important for a newbie to understand basic SEO (Search Engine Optimization) conception.